ELEVATOR PITCH
noun:
a succinct and persuasive sales pitch - Google definition.
Usually on the spot, fast paced and punchy, and always to the point. Regarded as an increasingly effective way of describing and pitching your idea to an audience.
EXAMPLE:
Pros and cons of an elevator pitch:
PROS -
- Projective form of communication
- Straight to the point
- Gives your ideas flare and personality
- Engaging to the audience
- Shows confidence
- Gives stats and facts without being dull
- Memorable
CONS -
- Less formal
- Quick speech could be difficult to understand
- May only work on certain ideas
In its entirety the elevator pitch, despite its pros and cons, is an effective and crucial part within the design industry as it allows a creative to sell their idea quickly and confidently to a potential client or company. Often within this industry you have mere seconds to impress and as time is money, the elevator pitch is the appropriate way forward.
Graphic design elevator pitch (group task) -
Toni: Sick of carrying loads of exuipment around on a daily basis?
Brogan: Why not invest in our Graphic Gadget. Our small, compact, pocket-sized, all in one graphics essential. This product comes with several basic elements such as; a finer liner, drawing pencil, ruler, rubber, pencil sharpener, memory stick and a digital clock.
Helen: With additional space to clip extra supplies in that suits you, we offer additional extras including glue sticks, scissors, tape, scalpel, biro pens and permanent markets, each sold separately. Items are detachable and can be replaced.
Kurtis: Market research states that there is nothing in the market like out product. Based on buying high quality equipment separately, overall our product can save you up to £20.00. Our cost effective gadget will guarantee to save you money.
Ben: So, at the low price of £14.99 you will receive our high quality, basic kit which then you can customise and add to for your own needs, from the cost of £1.49 for any extra attachments.
David: So, you will always be ready steady Graphics.
Toni: Sick of carrying loads of exuipment around on a daily basis?
Brogan: Why not invest in our Graphic Gadget. Our small, compact, pocket-sized, all in one graphics essential. This product comes with several basic elements such as; a finer liner, drawing pencil, ruler, rubber, pencil sharpener, memory stick and a digital clock.
Helen: With additional space to clip extra supplies in that suits you, we offer additional extras including glue sticks, scissors, tape, scalpel, biro pens and permanent markets, each sold separately. Items are detachable and can be replaced.
Kurtis: Market research states that there is nothing in the market like out product. Based on buying high quality equipment separately, overall our product can save you up to £20.00. Our cost effective gadget will guarantee to save you money.
Ben: So, at the low price of £14.99 you will receive our high quality, basic kit which then you can customise and add to for your own needs, from the cost of £1.49 for any extra attachments.
David: So, you will always be ready steady Graphics.
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