- A market is a collection of people whom specifically have a disposable income in which they are able to spend on products which cater to them and their individual interests.
- A market may also refer to 'an area in which commercial dealings are conducted' - Google definition.
How big is a market group?
- 1 to infinite. Each specific person has very individual tastes.
Who is a consumer?
- A consumer, by definition, is 'a person who purchases goods and services for personal use' - Google definition.
- So, in basic terms, we're all consumers.
What are consumer needs?
- A consumer need is a particular demand in the market, a desire (whether functional or emotional) for a product's beneficial value.
It's incredibly important to approach markets WITH an understanding of the consumer as they may not be who you think they are. Having an idea of who you're catering to is key. In getting to know your potential customers you allow yourself to understand not only how to approach them (and thus sell your product) but also their financial constraints and commitments - giving you the opportunity to further cater to them through pricing. Another thing which must be considered is whether or not your customer is seasonal or annual.
Social media is an easy and effective way to branch out and connect with your target market. Some examples are:
There is another site known as 'Behance' which is referred to as 'the leading online platform to showcase & discover creative work' - Adobe community member. It can be accessed on a global scale and allows companies to find talent easily and effectively. A good (potential) form of getting yourself noticed and into the real world.
Another way in which you could get your creative talent noticed is through competitions - however it is important to acknowledge and read the terms and conditions as there are some in which remove all of your rights on the original work once it is submitted/selected.
Some well known competitions include:
Some well known competitions include:
- Penguin Random House Design - A competition which invites strictly art or design students (HND or degree level) to design a cover for one of three categories: Adult Fiction, Adult Non-Fection, and Children's. A total of three winners are chosen - first prize being £1000 and a four week work placement working on live briefs in the Penguin Random House Design Studio.
- House of Illustration - This competition is open to ANYONE and has a list of guidlines and requirements for entry here. This particular competition 'seeks to identify and promote new talent in illustration' and the prize is a highly sought after £5000 commission which asks that you complete a total of nine illustrations and binding for the chosen book (which is the published) and a total of five runners up receive a £500 cash prize.
- Malamegi Art + Design + Graphic Contest - For this particular competition a chance to become effectively involved in the market of art and decoration is offered. It's open to both professionals and amateur creative thinkers and the winning artist(s) will have their work used to produce four new Malamegi collections and a one-week stay in an artist residence at the Malamegi company (Italy)
This website is also an effective and easy way to browse competition which may cater to you.
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