- Web Design
- Illustration
- Greetings Cards
- Advertisement
- Editorial
- Branding
- Teaching
- Animation
- Printmaker
- Production Designer (Theatre/Television/Film)
Areas which interest me:
- Editorial.
"Editorial designers make up a large part of the graphic design field. They work on the layout and the visual aesthetics of books, newspapers, magazine, online publications and other media. Each type of publications has a different aesthetic and set of concerns" - Grace Bordelon.
Book design/illustration.
(Both cover work and illustrations inside the book).
- Can be in-house or freelance. Has the potential to cater to a wide market (depending on genre) and allows a variety of styles and responses. However, design work on a book not only caters to the specific consumer market it's aimed at but also the author themselves. It's important to meet their personal ideas and fit the book contents.
Children's books in particular have a growing market and include things such as picture books and colouring books. The UK children's book market is currently totaled at £206 million and has grown overall by 3.2%
School textbooks and study guides are also an option.
Book cover designs are a marketing tool within themselves and thus incredibly important as they sell the book.
Book cover designs.
Magazines.- Allows a lot less creative freedom than book design. Requires you to work in-house and with strict design requirements (such as font, imagery, size and columns) with regards to the companies consistent style and aesthetic.
The retail sales value for 2015 is £282 million with retail copy sales hitting a total of 151 million. - Animation/Advertisement.
"An animator is an artist who creates multiple images, known as frames, which give an illusion of movement called animation when displayed in rapid sequence. Animators can work in a variety of fields including film, television, and video games." - Wikipedia.
Animation within advertisement.
- Could potentially be in-house or freelance. Would, however, have to fit into a company or brand's standards in order to produce for them. This form of advertising is becoming increasingly more popular. Allows a variety of illustrative styles and storytelling.
It is also worth noting that "global ad spending is gaining momentum". In 2014 it rose by 5.3% and is continuing to rise during 2016 to upwards of 5.8%.
Worldwide ad spending by medium:
- Source.
Examples of animated advertisements -
Oreo advert:
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